While the 2019 IFA Berlin concluded back in September, reverberations continue to be felt from the event, particularly with regard to the two-day Shift Automotive Conference that explored the future of mobility.
Experts from literally every corner of this market discussed whether new smart mobility solutions can be both sustainable and acceptable to society. While both of those notions were explored, the one thing that appears to be a certainty is that the car of the future will be much more than a mode of transportation, gradually evolving to become a “home away from home”.
One company at the event, MXT Lab, jointly founded by Fraunhofer IAO and McKinsey, is taking this vision to another level. This lab initiative is not only a think tank, but also has a physical home at the Mobility Innovation Lab – a laboratory located at Fraunhofer’s Center for Virtual Engineering at Stuttgart.