MYBELL Wins Big at CE Week's Next Top Makers Pitch Night

Peter Pottier (second from left), after sweeping the Next Top Makers Pitch Night event at CE Week

Peter Pottier (left) and Nicolas Palmucci of MYBELL

By Dan Eldridge

Emceed by Jessica Lawrence of the New York Tech Meetup group and judged by three members of the very well-funded New York Angels, the Next Top Makers Pitch Night closed out the first day of the CE Week Line Shows event this week by awarding a potentially life-changing prize to the co-founders of the winning startup: a free booth at the 2014 Consumer Electronics Show (CES) in Las Vegas.

Out of the six New York City-based startups that climbed onstage and presented their business ideas—complete with slick PowerPoint presentations and clearly well-rehearsed pitches—to the CE Week audience, MYBELL was the company that swayed the judges with a unanimous decision.

The pure simplicity of MYBELL's idea, it's probably safe to say, is also its brilliance. The two-person startup wants to develop a customizable bicycle bell that plays MP3 audio files at 85 decibels, which is slightly louder than the sound of urban noise. Essentially, MYBELL wants to give cyclists the ability to have ringtones for their bikes.

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Dan Eldridge Author's page

Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.