Myer Emco Receives SIM2 Award
Maryland-based Myer Emco stores received an award this week from Italian home theater projector SIM2. The award, given by SIM2’s Dan Drook, was granted for the excellent showroom in Myer Emco’s Tyson’s Corner location, used to demonstrate SIM2 product, in this case the manufacturer’s flagship projector, the HT3000, a single-chip, DLP-based 1080p model.
Myer Emco has only been a SIM2 dealer for a short time, but the unique nature of the showroom they designed for this product prompted the award. In their showroom, they have two projectors, the HT3000, which sells for $16,000, and a $10,000 Sony SXRD projector. The concept is that the showroom allows Myer Emco to A/B demonstrate products at two different price points, so consumers can easily decide whether the performance advantages of the higher priced product are worth it for them.
Myer Emco VP of merchandising, David Glassman, said that, after only a month, they’re already experiencing sell-through on the SIM2 product. He attributes a lot of that to their showroom. “A lot of times it’s [the difference between products] theoretical or you’re taking the salesman’s word for it that the one you’re getting it better. This is a straight shootout -- you can turn them on and off,” he explained.