Why We Joined
I’m sometimes asked why MyerEmco AudioVideo is a member of the PARA division of CEA. After all, we’ve been in business for 51 years and continue to be successful, but my answer is “Why wouldn’t we be members? Membership is invaluable.”
You might say MyerEmco is a quintessential A/V specialty retailer with 10 stores in the Washington, D.C., metropolitan area. Over the years we’ve made the transition from audio specialist to true audio/video operation with about half of our business in custom installation and half at retail
In that half-century the video segment of our business has grown dramatically, of course. When I joined the company 18 years, ago I think our entire video inventory consisted of one front projector. Today, about 60 percent of our business is in video products and 40 percent audio. But our audio business is still strong, growing for the past 18 months or so. We attribute this in large part to an increased focus on building anticipation of quality audio to the video experience. We instituted a policy of providing an unsolicited, fun, home theater demonstration for everyone who comes in to purchase video products. It’s a very positive way to motivate the sales force and has played a big role in the increase of audio sales.