NAB Introduces Digital TV Education Campaign
The National Association of Broadcasters this week announced a nearly $700 million public service campaign aimed at educating consumers about the upcoming transition to digital TV, the AP reported.
The effort, undertaken by NAB with the assistance of ABC, NBC, CBS, and 95 broadcasting companies, will consist of public service “crawlers” running at the bottom of the screen during programming, as well as a 30-minute education program. The cable industry recently launched an educational campaign of its own.
Non-digital televisions not attached to cable or satellite signals will no longer work as of Feb. 18, 2009. The U.S. Commerce Department has established the Digital-to-Analog Converter Box Coupon Program, which will make a pair of $40 vouchers available to any household in the U.S. toward the purchase of digital to analog converter boxes. In August, IBM was awarded a service contract for over $100 million to provide services for the program.