NAD will ship in July the Digital Classic Series: three new components designed to bring its traditional customer into the realm of computer audio while at the same time cultivating the younger, “digital native” demographic familiar and comfortable with streaming media “to whom the hi-fi industry is Apple,” said Greg Stidsen, NAD’s director of technology and product planning.
“This is a big departure for us, versus our 17-and-a-quarter-inch-wide components,” he added, making note of the products’ narrow-footprint industrial design. The line includes the D 3020 2-by-30-watt hybrid digital DAC/amplifier ($499), whose model number pays homage to the iconic NAD 3020, the D 1050 USB 24/192 DAC ($499), and the D 7050 direct digital network amplifier ($999). All three components were designed to consume much less power in their operating and standby modes, and use fewer non-renewable resources to manufacture, he said.
The grouping is being sold through the company’s traditional specialty dealer network as well as through four online retail partners deemed fit to explain its benefits to customers: Crutchfield, Audio Advisor, Spearit Sound and ListenUp. This is as opposed to NAD’s VISO products, Stidsen said, which are more broadly distributed and are not component audio products requiring specialist advice.