NAPCO Media, a leading B-to-B media company and the parent company of Dealerscope, announced today that Nathan Safran has joined the company as Director of Research.
Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from Blue Nile Research where he served as owner and principal analyst.
“NAPCO Research will deliver unprecedented and exclusive market intelligence to help our respective audiences and clients understand market trends, compare benchmarks, identify new business opportunities, and ultimately grow their businesses,” Dave Leskusky, NAPCO Media president, said in a statement. “We found the right person to launch this initiative. Nathan is an accomplished analyst, thought leader and entrepreneur with more than 20 years of research experience, so we are excited to welcome him to the NAPCO Media family.”