The Nationwide Marketing Group recently held one of its tri-annual ANSWERS summits—a three-day event held at the group’s PrimeMedia multimedia communications center near Atlanta. The event is filled with sessions that offer marketing, sales, and management strategies, and is a unique opportunity for Nationwides members to network, learn, and implement new strategies.
The recent event included some of Nationwide’s multi-store member companies and had a primary focus on larger-scale operations. Independent retailers who were in attendance were offered tips for refining their web presence and digital marketing plans, and were granted access to PrimeMedia Studios where they could explore and utilize innovations in advertising.
“The 2015 ANSWERS Summit was very exciting for both our Members, as well as for the Nationwide team,” Mike Whitaker, director of media implementation for Nationwide PrimeMedia, said in a statement. “The exchange of ideas, along with the level of engagement with the ever-growing portfolio of assets available to Nationwide Members combine to make the most effective merchandising, sales, marketing and leadership strategies in the industry.”