With so many national carriers operating their own retail locations alongside the various big box stores that have their own store-within-a-store experiences, it makes sense why so many independent consumer electronics retailers have avoided the idea of selling smartphones in their stores. Not to mention, the traditional retail process of getting a customer to sign up for a plan can take seemingly hours between all of the paperwork and credit checks that go into it. And then there’s the matter of inventory.
Well, at their recent PrimeTime show, Nationwide Marketing Group (NMG) decided to throw convention out the window—like they typically tend to do—and give their members a simple and painless way to get into the smartphone game.
A new partnership that was announced with AT&T at the show will give Nationwide members the ability to add smartphones to their in-store repertoire along with the option to bundle other AT&T services, including DIRECTV and AT&T Broadband. The program, which will be administered by DSI Systems, involves setting up a low-cost in-store display, a minor amount of training for the retailer’s sales team, and that’s about it. The retailer can get right to selling.