Nationwide Brings Entertainment Experience Outdoors With Séura Partnership
Nationwide Marketing Group and Séura recently announced a new distribution partnership. Fulfilled through Consumer Electronics Distributors (CED), the partnership will make Séura’s entire portfolio, including their highly touted outdoor and waterproof televisions, available to Nationwide’s HTSN (Home Technology Specialists Nationwide) membership. This marks the first foray into the outdoor TV category for the group.
“Séura is a preeminent brand in the outdoor TV space, and we’re thrilled to add them to the mix for our HTSN members,” says Hank Alexander, director of HTSN. “While so much of the focus for custom integration professionals is inside the home, it’s important for our members to also recognize the opportunities available to them beyond the traditional four walls. Outdoor entertainment is a booming category right now, and bringing Séura to the table positions our members at the top of their class when it comes to offering the best available product.”
The outdoor and waterproof TVs from Séura are designed to perform in a variety of lighting conditions — from direct sunlight on the deck, to shaded conditions in a shaded patio — while maintaining ultra-clear 4K HDR picture quality. And integrated soundbars help to ensure the audio experience matches the picture displayed on Séura’s screens.
“Séura is excited for the fulfillment partnership between HTSN and CED,” says Rian Cain, vice president of sales for Séura. “The simple access to best-in-class Séura outdoor TVs will translate into exponential growth in the outdoor living category for HTSN members.”
In addition to the outdoor entertainment options, the Séura portfolio includes an expansive line of smart mirrors, TV mirrors, lighted mirrors and more. The distribution efforts for this partnership will be supported by CED.
“CED has been a proud partner with Nationwide Marketing Group for the past six years, and throughout this time we had many exciting announcements,” says CED Vice President of Sales Ryan Calacci. “We are proud to be expanding our partnership with NMG on a great outdoor entertainment solution in Séura. Séura is a strong company based in our backyard, the USA. They provide amazing outdoor televisions and other great opportunities that will be very beneficial to the NMG membership. We look forward to serving the group through their eXchange portal with Séura.”
Séura’s headquarters and manufacturing facilities are located in Green Bay, Wisconsin. The brand made its first appearance at PrimeTime in New Orleans this past summer, where it showcased its TVs to members. HTSN members can expect to see them back on the PrimeTime show floor in Houston, February 9-12, 2020.