Nationwide Marketing Group announced this week the development of the new Nationwide Southwest division, created to better serve members affected by realigned territories and the reorganization of major appliance and electronics companies. Under the direction of Dennis Willich, Nationwide Southwest operated for four years as an arm of Nation’s Brand Direct (NBD). Now, with 500 members and combined sales of $1.3 billion, the group will operate as a separate division of Nationwide with Willich at the helm. The move was spurred, in part, by changes such as the Whirlpool-Maytag merger that placed certain members outside the scope of NBD’s Eastern office. Said NDB Executive Director Murray Provine, “This decision places Dennis Willich in a better position to be an effective advocate for his members. The foundation of our group is the belief that we must work together in order to grow together, and Dennis has been able to accomplish just that.”
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