About 3,000 independent consumer electronics, appliance and furniture retailers are sneaking out of winter storms this week to convene in muggy Orlando, Fla., for the semi-annual Nationwide Marketing Group meeting, PrimeTime.
The buying group members were welcomed last night in an opening reception that featured an acapella group singing “Go, Dealers, Go!” to the tune of Chuck Berry’s “Johnny B. Goode” and a pep talk by “the real-life Rocky,” former Philadelphia Eagle Vince Papale. “All you courageous people are making it happen,” Papale said. “You’ve availed yourself of opportunities and now you’re united as one, big, pro team.”
Nationwide President Ed Kelly told the members they’ll find good deals on the vendor show floor this week, as well as new ideas for promoting their own individual brands, from customized high-definition television ads to direct marketing strategies. Kelly also says Nationwide will be opening an office in China, just North of Hong Kong, to facilitate the sourcing of products with lower price points. “We believe our connection to Asia can be a valuable resource in the months ahead,” Kelly said.