With its summer PrimeTime! event just around the corner, Nationwide announced the launch of a new program intended to help member companies boost sales during the summer months. The Get the Best for Less program “leverages the consumer benefits of shopping independent, along with top brands’ exclusive promotional offerings” that are only available at Nationwide member companies according to Nationwide.
The promotion will run from July 26 through August 12.
In a statement emailed to Dealerscope, Nationwide said the concept for the event came from Nationwide identifying a “unique market opportunity” for their members using their PriMetrix consumer and market data initiative combined with their proprietary and confidential POS aggregating tool.