Nationwide Launches Independent Resurgence Campaign
Nationwide Marketing Group has announced the launch of a new national campaign called “The Independent Resurgence." The campaign began as a presentation at Nationwide Marketing Group’s PrimeTime! event, and has since become a hit on the website iMediaTube.
The video is available in 30-second and 60-second commercials which can be customized for individual member stores.
“Sometimes a message is so on-target that it takes on a life of its own. We didn’t plan for this to become a consumer facing message but our members and vendors pretty much demanded it," Nationwide president Robert Weisner said in a statement.