Nationwide Dealers Beat Industry Averages
Nationwide Marketing Group appliance and consumer electronics dealers beat the industry averages in units shipped in the first half of the year, the buying group executives said.
Major appliances shipped through Nationwide’s roughly 3,000 members grew about 16 percent for the first half of the year, compared with the previous six months. The industry average was about 9 percent. On the CE side, units shipped increased about 12.5 percent for the same period, compared with the industry average of 3 percent.
Ed Kelly, the group president, attributed the increases, especially on the appliance side, to the aggressive marketing campaigns and strategies dealers launched over the last six months, especially in their efforts to beat the big-box chains.