In our time covering the Nationwide Marketing Group, they’ve made clear their intentions to help consumer tech retailers get a firm grasp on the world of the connected home. They’ve put a strong emphasis on the segment, in particular, at their biannual PrimeTime show where the Connected Home pavilion has been a staple the past few years; and their budding partnership with Google and Nest Labs has resulted in some unique offerings for their retailer members.
Proving that there’s always room for another major step forward, Nationwide announced the launch of a Connected Home Division within the buying group.
“Connected devices are everywhere – from phones and appliances to thermostats, televisions, speakers and even adjustable beds,” Tom Hickman, Nationwide’s president and chief member advocate, said in a statement. “But while the opportunities to connect are numerous, consumers are struggling to make this new technology really work for them in a cohesive fashion. Nationwide Connected Home will give our members and vendor partners the resources and support they need to move the connected home experience from a novelty to a necessity.”