Nationwide Focuses on Driving Foot Traffic
Nationwide Marketing Group appliance retailers have an average close rate of about 70 percent, one of the best among their industry-wide peers, group executives said. And the group's retailers have generated increased year-over-year sales in most of the categories they deal in, beating the industry averages while doing so.
This year has been a good one for Nationwide retailers, executives said, but there is still one area all of the members could improve.
"Building foot traffic is the challenge," said Dave Bilas, Nationwide's executive vice president, said at the group's PrimeTime product and business strategy show this week in Grapevine, Texas. ""If we bring them in, we have a very good chance of closing them."