Nationwide Members Shift from “Prepare for Share” to “Take Your Share”
Nationwide’s Prime Media production facility near Atlanta has worked in cooperation with key Member companies to complete the initial phase of its ground-breaking marketing campaign know as “Bigger Isn’t Better . . . Better Is Better”. This Nationwide campaign targets potential Sears and hhgregg shoppers with an invitation to enjoy the service, selection and pricing advantages of America’s leading independent appliance, electronics, furniture and bedding dealers – the members of Nationwide Marketing Group.
According to Nationwide senior exec Dave Bilas, “Nationwide Marketing Group began helping members “Prepare for Share” (PFS) two and a half years ago with detailed market analysis, exclusive merchandising strategies, in-store experience guidelines and more. With the launch of the “Better is Better” campaign, we’ve transitioned to a call for Members to “Take Your Share” through the execution of the PFS initiatives that were proactively put in place.
This comprehensive campaign consists of messages for two different Member profiles. Nationwide PrimeMedia’s Steve Bryant puts it this way, “We have one message proclaiming that bigger isn’t better, better is better and a separate option designed for Members who are opening new stores that points out that while our Members are growing the big boxes are going. We’re supplying both campaigns with a complete PrimeMediac media package of broadcast commercials, web pre-roll versions, social media text-driven options and descriptive still images and they’re being incorporated in all of Nationwide’s marketing services.”