Nationwide Outlines Long-Haul ‘Prepare for Share’ Program at PrimeTime! Show
The Nationwide Marketing Group is offering up “Prepare for Share,” a seminal multi-pronged plan of action designed to help its independent CE and appliance dealer membership raise their brand profiles by more effectively capitalizing on market opportunities – such as the continued decline of Sears – now existing in the changing retail landscape.
Besides being provided access to the wares of some 200 vendors on the buying floor, the roughly 1,138 dealerships represented at this Spring’s March 8-10 convention, held at the Gaylord Texan Resort near Dallas, can partake, through Prepare for Share, of what executive vice president Jeff Knock said is “a long-term strategy – not just a PrimeTime! theme. It is a combination of lots of components [factoring in] retail outlets’ dynamics, economy, timing and the appliance replacement cycle” – the latter, about to come due in a big way for the approximately 47 million appliances sold in 2005 that are now nearing the ends of their life cycles. “We see a perfect storm for available opportunities and must attack them individually and collectively.”
Knock said Prepare for Share is aimed at three main goals – building independent retailer brand awareness; improving the in-store experience; and simplifying the dialing-in of its execution. It is a 360-degree approach to help members get the attention of more consumers through “much more digital and TV engagement, with print. The consumer needs to know we’re the right stop –we’re ‘the place.’”