Buying Power: Nationwide to Prepare Retailers for Tablet Revolution
When it came to consumer electronics, Nationwide Marketing Group directors would have spent a good deal of their past press conferences at PrimeTime talking about the TV market.
This year, tablets dominated much of the CE conversation. PrimeTime is taking place this week at the Venetian in Las Vegas and runs through the 23rd.
In a sign of how much the market has changed in the last 10 months, Nationwide’s CE division will put place a stronger focus on teaching their members how to market, merchandise and sell tablet PCs and related products. The next few months will be especially critical, as the industry gears up for the release of the Android 3.0 Honeycomb OS for tablets (expected to hit in mid- to late spring) and the launch of new tablets designed for it.