The Nationwide Marketing Group introduced SES-imagotag as a new vendor partner this week. SES-imagotag is a company that specializes in electronic shelf labeling and has an “unrivaled experience and technological advance in independent retailing as well as large department and big box stores,” Nationwide explained.
Nationwide said that it is the first group to introduce a service like SES-imagotag’s to members. In working with Nationwide’s POS and PriceTag vendors, SES-imagotag will be able to offer a plug-and-play solution for their members, Nationwide said. The technology allows the retailers to update pricing from their POS or PriceTage, which means no more printing and replacing paper tags. Prices and data are updated instantaneously and automatically through the high frequency transmission system.
According to Nationwide, the tags can be customized and programmed to showcase various product details that the retailers deem more important—things like regular price, promotional price, rebate options, and other pricing information.