Nationwide to Carry Full Resident Home Brand Range
Nationwide Marketing Group has inked a deal with Resident Home, which owns multiple home goods brands including bed-in-a-box brand Nectar Sleep, making its lines available to the membership. The buying group will have access to all Resident Home brands – normally sold direct to consumers – for its members to sell in their stores over the course of the next year. Besides Nectar Sleep, the brand portfolio includes DreamCloud, Awara, Level Sleep, Wovenly and Bundle.
One part of the agreement will make Nationwide members’ store information viewable on Resident Home’s store locator pages, which average more than 70,000 page views per day, according to the announcement. Looking ahead to 2020, Resident Home and Nationwide plan to leverage the relationship and the ensuing high online traffic volume to drive customers into members’ stores, the statement said.
“Yes, Resident Home’s flagship brand is the Nectar bed-in-a-box, but their plan for 2020 is to add different categories that allow retailers to sell products for the entire home,” said Jeff Rose, director of furniture and bedding for Nationwide, in the announcement statement. “With this new direction and unique advertising strategy, bringing Resident Home into Nationwide’s portfolio of brands was an easy decision.”