Nationwide to Field Private-Label TV Brand

By Nancy Klosek

The Nationwide Marketing Group buying group announced at its Las Vegas-held PrimeTime meeting this week that it would begin offering a private-label TV brand called BEA (for Broad Electronics America) that will be exclusive to Nationwide members.

Doug Wrede, vice president of Consumer Electronics for Nationwide, characterized the product line to Dealerscope as being positioned as members’ “opening price point in TVs.” A group statement said the line “solidifies Tier 3 strategy” for membership.

The line, which will be distributed and fulfilled through a partnership with O’Rourke Sales, does not include “smart” TVs but will include 4K models in screen sizes from 40 to 65 inches and non-4K models in 32-to-40-inch screen sizes.

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