Nationwide to Introduce Learning Academy
Buying group Nationwide Marketing Group will unveil at its March PrimeTime! member conference its new Nationwide Learning Academy, which will bring all of the group’s educational initiatives under one umbrella identity. "Nationwide's exclusive mobile optimized video Learning Center, its live seminars and workshops at PrimeTime!, its ANSWERS Member Summits from Nationwide PrimeMedia near Atlanta, and the various live sessions and seminars the group produces across the country each year are now aligned for increased effectiveness," said the organization.
“Education isn’t an event at Nationwide, it’s a comprehensive process," said Jeff Knock, CCO of Nationwide. "This increase in alignment between our curricula of live sessions and our vast library of digital learning programs allows these resources to support one another more effectively.”
“We’ve spent the past few months gathering and analyzing direct feedback from hundreds of Members representing retail operations of all sizes and in all categories," said Mike Whitaker, who coordinates Nationwide’s educational efforts. "The Nationwide Learning Academy is built on a foundation of year-round learning with three primary goals: to inform our Members of the latest products, trends, best practices and strategies for success; to inspire them to innovate and create world-class guest experiences; and to provide our opportunities to interact with one another, drawing on the successes and ideas of their colleagues.”