Nationwide Marketing Group, North America’s largest buying and marketing organization for Independent Durable Good Dealers, continues to blaze new paths in digital signage technology with the introduction earlier this year of MemberNet TV UHD. Integrating 4K Ultra Definition to the group’s proprietary digital signage network, the fourth-generation players began shipping to dealers in March.
Nationwide PrimeMedia’s Chris Bryant, who leads the development team for MemberNet TV, shared insight on the technology, saying, “We drew heavily on everything we’ve learned in over a decade of providing advanced digital signage to Independent Dealers as we developed the Ultra Definition signage solution. We’ve known since the beginning that housing content on the player allows MemberNet TV to be very stable in-store so that performance isn’t dependent on the speed of the internet connection. This has never been more important than today, as 4K content requires a large amount of bandwidth.” In order to keep bandwidth open for the multitude of functions needed in store operations, MemberNet TV Ultra takes advantage of the hours when the store is closed to update content. This allows unprecedented stability during the hours the system is in use. Doug Wrede, who leads Nationwide’s CE division, elaborated further, adding, “Our CE-focused Members obviously had a need for UHD content in order to demonstrate the full capabilities of today’s most advanced TV’s, but we’ve seen implementation and use in every other category as well. The ability to stand out in the marketplace has never been more important, and the stunning clarity of UHD video in the appliance, furniture and even bedding departments creates a show-stopping moment for consumers.”
Nationwide has further invested in UHD by upgrading all their in-house video production capabilities to 4K. According to the leader of Nationwide’s production team Kevin Bryant, “In 2016, we began producing our highest quality cinematic grade marketing assets in 4K and have since upgraded our industrial production cameras and post production facilities at the beginning of this year. Nationwide was the first team to shoot training programs about UHD, on UHD. Of course, the technology requires a greater investment in time, equipment and creative, but the difference for our Members is definitely worth the effort.”