A Show of Strength
Las Vegas is not a town known for its morning life. The only people up before 9 a.m. are the ones who never made it to bed the night before. But early one morning this summer, nearly a hundred coffee-fueled independent retailers made their way past vacant blackjack tables in the Venetian Resort and gathered in a conference room for a breakfast meeting of the Nationwide Marketing Group’s specialty electronics division (SEN).
After a welcome from the buying group’s director, Jeanette Howe, the members heard pitch after pitch from vendors, all with a similar message: if you want to make money this holiday season, you’re going to need to diversify your inventory, push the add-ons hard and abandon the old “if I stock it, they will come” model in favor of lively lifestyle demonstrations.
Gary Post, sales director for Energy Speaker Systems, climbed the podium and looked out over the crowd of note-takers. “Who here is going to retire early on all the money they’re making selling flatpanels?” he asked.