NATM Buying Corp.
PTV in general was big for NATM in 2000 and continues to be important. Whereas the percentage of growth for PTV in the industry was in the high 20s last year, NATM members experienced close to 40 percent growth in PTV. In 2001, they'll carry virtually all the new PTV technologies such as LCD, DLP and LCOS in order to step up their customers from analog to digital.
Another key business for NATM is in appliances. The group sells about a 50/50 mix of appliances and consumer electronics, with just slightly more CE. Although Wal-Mart and Home Depot began selling appliances in 2000, NATM members still "outgrew the industry in every appliance category," according to Trawick. Also, Montgomery Ward closed its doors in 2000 and Circuit City phased out appliances in the second half of the year. Throgmartin said these fluctuations in the appliance retail landscape "left some business on the table, and I think we've been the beneficiary of some of that."
In all, NATM members saw double-digit growth for appliances in 2000, while the industry as a whole only experienced 1 to 3 percent growth, according to Trawick. And Throgmartin was confident NATM members would learn to compete with Wal-Mart, Home Depot and others.