Buying Power: NATM Fall Meeting Finds Buying Group in Time of Major Transition
Trawick felt this change would boost NATM’s membership ranks and make the organization stronger overall, stating “I feel very, very good about opportunities moving forward for growth. … I know there are people out there who would like to join the group. I don’t think we’ll have any problems getting new members.”
In addition to changing its structure and membership requirements, the transition from Trawick to Satoren will also prompt the relocation of the group’s main office from Smithtown, N.Y. to the Dallas area. Besides being where Satoren is already based, this move to a more central location will also, in Satoren’s view, make it easier for members to travel to meetings, as Texas is at the most a three-hour flight from most parts of the country.
Trawick took a portion of this meeting to reflect on the current state of the CE industry for NATM’s members. He talked about how weather conditions, such as the relatively cool summer of 2014, could affect appliance sales as it drove down demand for air conditioners.
“Our 4k business is phenomenal,” Trawick said, citing the new TVs as a category with strong potential for NATM dealers. “If you want to make money (on TVs), that’s the only place to go.”