NATM Members Prove Value In Tough Markets
Jeff Letzler, an appliance buyer at Electronic Express in Nashville, Tenn., said his higher-end lines from Whirlpool, GE and Frigidaire are also selling well, thanks to new colors and sleeker designs.
Ralph Flood, an appliance buyer at Cowboy Maloney’s of Mississippi, said the retailer’s appliance sales were strong during August and September, due in part to the purchase of Riverwood Home Appliance, a two-store chain focused on premium brands; continued rebuilding in the wake of Katrina; and the recent opening of a Nissan and Toyota plant in the state. “Mississippi doesn’t typically suffer from the huge ups and downs in the housing market like the rest of the country,” Flood said.
Although appliances maintain strong average selling prices and margins, televisions are a different story, Trawick said. Sharp, Samsung and Sony dropped prices last week on certain sets and the industry can expect more price moves as it gears up for the holiday selling season, Trawick said, adding that overall television sales are up for the entire group.