NATM Members Prove Value In Tough Markets
Despite recent price cuts on televisions and the housing market’s impact on appliance sales, NATM Buying Corp. directors and members said they are weathering the storm and will continue to beat back larger competitors by taking costs of their business, partnering with the right vendors, adding higher-end products and improving their sales forecasts.
Even when the numbers are down, NATM members are performing better in some areas compared to the overall industry, said Bill Trawick, president and executive director of the group. He noted that unit sales of appliances in September were down about four percent for the group, while revenue was down about 1 percent. That’s better than the industry average, Trawick said, and an improvement over the group’s July and August numbers, which were scraping double digits.
“When you look at the overall picture, we have been gaining share,” Trawick said, adding that he is seeing signs that the market is beginning to firm up and that about half of NATM’s 12 members will show positive appliance numbers in the next few months. “I feel very good about the business when looking at appliances. We do see some good signs out there.”