Haier, NBA Recycling Together
Haier has teamed up with the National Basketball Association and the city of Los Angeles to hold a special recycling event in conjunction with All-Star Weekend.
The first-ever NBA All-Star E-waste Recycling Day, scheduled for Feb. 12, will present tickets to the NBA All-Star Jam Session to those who hand in old electronics. Former NBA star Mitch Richmond will be on hand to greet fans at the event, at the Los Angeles Convention Center.
“Our participation in the NBA All-Star E-waste Recycling Day continues Haier’s commitment to sustainability practices throughout the entire product lifecycle,” Haier America President, Digital Products Group Douglas Lane said as part of the announcement. “We want to ensure that when consumers phase out their old electronics, they do it in a manner that is best for the environment.”