International 2011 CES Preview
CEA Predicts Bright Q4 Sales
Nearly three in four consumers who plan to spend money on gifts during the holidays intend to aim their dollars squarely at technology products—the highest percentage of tech-leaning holiday shoppers in the 17 years CEA has been studying holiday shopping trends.
"That was a key finding," said Steve Koenig, CEA's director of industry analysis, who, with the group's chief economist, Shawn DuBravac, presented fine-tuned unit-sales-projection updates for the holidays on figures provided just last month. The newer figures were given at a Nov. 9 New York City-held CEA briefing on the 2011 International CES.