When Martha Stewart talks about marketing products to the home, it pays to listen. The guys at NeatReceipts are sure glad they did.
Last January, Stewart chose the NeatReceipts Scanalizer - a small form-factor hardware and software solution that scans, digitizes and stores receipts, bills, medical forms, business cards, etc ... - as a featured technology device on Martha. On the air, she mentioned how the scanner would also be great for storing recipes on a PC (leave it to Martha).
Rafi Spero, founder and COO of the Philadelphia-based company, and Jeff Vogel, the company’s marketing director, heard the comment and in less than two hours created an application to do did just that. Needless to say, NeatReceipts sold 1,000 units within 36 hours of the show’s broadcast.