Dealer Profile: Nebraska Furniture Mart Brings CES to the Consumer
- Adjacencies. Careful attention has been paid to adjacencies. Products in each segment are arranged by category so consumers can easily see the full variety of offerings. The categories are also arranged to help consumers and sales people easily build full solutions. In other cases, products such as TVs are arranged in good, better, and best categories.
- Flexibity. All division sections are built on a flexible floor plan. Fixtures and shelving can be easily changed based on product and technology trends.
- Demonstrations. The majority of displayed products are live to encourage consumers to pick them up and experience their features. Many of the hand-held products, such as cell phones and MP3 players, are tethered to pedestals to encourage demonstrations. Each section includes plenty of flat screens that deliver product information and marketing information.