Dealer Profile: Nebraska Furniture Mart Brings CES to the Consumer
Harman International is using NFM as its first North American retail partner to showcase its Experience interactive sound demo, which will highlight its Harman/Kardon, JBL and AKG audio brands.
"Nebraska Furniture Mart understands the significance of our brands and is helping us step up," said Jim Foster, vice president and general manager of Harman Consumer, adding that Harman will begin expanding the Experience demo program to other retailers in the next few months. "We feel that Nebraska Furniture mart is a dealer, a partner, that's spot on. They've created a very comfortable experience for the consumer."