Nebraska Furniture Mart Brings CES to the Consumer
Nebraska Furniture Mart's new consumer electronics division, in its Kansas City, Kan., store started out about three years ago as a relatively simple concept. But, true to form, the company took the time to revise, expand and perfect its plans to create the best consumer experience it could.
Last week, about 140 vendor and manufacturer executives visited the new 51,000-square-foot CE division to see the fruit of that labor. Judging from some early responses, they weren't disappointed.
"When we were working with Nebraska Furniture Mart, they were focused on every little detail to make sure everything was just right," Greg Regelbrugge, vice president of Panasonic Consumer Electronics, said at the recent ribbon-cutting ceremony as he looked over the 1,850-square-foot Panasonic solutions display. "They've been true to their vision in bringing CES to the consumer."