The NECO Alliance returned for its semi-annual show Sept. 18 and 19 to Connecticut’s Foxwood Resort and Casino, attracting a record attendance of 1,500 -- an uptick of about 10 percent over the previous record, making the EXPO X, as the fall event is called, the group’s largest ever, according to Mel Hunger, executive director.
“At this particular show,” relates Hunger, “we presented what we call NECO Select, which is a line of products which are step-up merchandise. It was a program we designed so that members could get an idea of what NECO Select products they should carry. We were trying to show them a way to step customers away from opening price-points into NECO Select products from various manufacturers, where it’s a better benefit to the consumer as well as to our dealers and the manufacturers. It’s a triple win. Virtually all our major vendors are involved.”
Hunger reports, “The show floor was totally sold out,” with about 80 major appliance and consumer electronics brands represented, “and they were writing business very, very strong. This is the show where we line things up for our fall selling season; it’s our major show, and it was a very good show.”