Cool Pays Off
Once upon a time, I felt pretty cool checking email on my BlackBerry just before the flight attendant came down the aisle to enforce “all electronics off.” The desire to be cool or admired is part of our basic nature. It fills our innate need to feel like we fit in and belong. But how do you define cool?
Apple redefined cool for cellphones when the first iPhone arrived, setting the tone for the smartphone craze. For the next few years, owners of the latest generation smartphones were envied for their new, cool devices. Today, however, kids carry smartphones that once would have been coveted by seasoned business professionals. With almost everyone having a smartphone these days, coolness has now become a moving target. While finding the new cool factor may be a challenge, it offers tremendous opportunities for retailers in the consumer electronics business.
Today’s smartphone technology and apps allow your customers to do everything from play their favorite music on speakers throughout their home to start their car remotely on a cold, winter day. The new key to cool is no longer the smartphone, but the products and accessories that add enjoyment and convenience to our daily lives.