Cool Pays Off
Then there are cases. Cool comes into the equation by customizing a device with a case that matches a need. For example, if your customers are into water sports (or perhaps are just clumsy) and they’re the first to carry a case that protects against accidental submersion, they gain status among their peers. While some cases are coveted for their function, others are considered cool simply for their fashion-forward design. Given the range of colors and designs of cases on the market, carrying a case that matches an individual’s style shouldn’t be difficult. Cases are fairly easy to inventory because of their small footprint, and they provide good margins. Finding creative ways to display them that call out unique features and functionality offer opportunities for more profit.
Accessories for smartphones are hot right now, but I remember walking the aisles of the International CES years ago and seeing the magnificent pictures on the first HDTVs. Homes that acquired these new widescreen beauties were definitely where the cool kids were hanging out. However, HDTV ownership has reached 75 percent of U.S. households this year. That’s up from 25 percent only five years ago! To sit at the cool kids’ table now, your customers need a smart TV capable of streaming movies, live TV and original programming from Netflix and Amazon.
Since two-thirds of HDTV owners made their HDTV purchases in just the past five years, it’s unlikely that many of these households will be in the market to replace their HDTVs with newer smart TVs in the near future. But there are accessory alternatives. Apple TV, Roku, TiVo and other Internet-streaming devices add smart technology to your customers’ HDTVs at a fraction of the cost of a new set. Retailers who educate their customers about the benefits of these small black-box products with in-store demonstrations are likely to see solid attachment rates.