New Age Adds B&O Play, Emerging Tech
Distributor New Age Electronics at International CES announced a major new partnership at International CES, adding the B&O Play brand from Bang & Olufsen. New Age is working with B&O to bring the products beyond B&O's former strategy of selling only high-end merchandise in B&O retail outlets.
"New Age Electronics and B&O PLAY share strong synergies in delivering cutting-edge digital products that allow listeners to experience audio in a way that enhances the consumer lifestyle," Fred Towns, President, New Age Electronics, said as part of the announcement.
"By combining the high-quality and stylish B&O PLAY products with our expansive reach and industry expertise across a range of solutions, we are well-equipped to provide an innovative and distinctive audio experience to retailers."