New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation, announced today that it has signed a distribution agreement with GE Lighting for its C by GE connected products. New Age Electronics is the first distributor to bring GE Lighting’s smart lighting family of products to the retail channel.
According to Fred Towns, President of New Age Electronics, “We are pleased to expand our smart home offering with one of the most established names in the industry. Our goal is to help retailers easily navigate the smart home category with offerings that deliver a simplified, on-demand experience. By working with GE Lighting, we’re also able to bring new possibilities to consumers with products that address the continued evolution of the smart home.”
The agreement includes access to the company’s full and growing C by GE portfolio, including smart light bulbs, smart switches and smart accessories, all controllable with an app or the leading voice assistants to drive new opportunities for consumers at home.