As it looks to bring its full portfolio of small kitchen appliances to the U.S. retail channel, Kalorik has decided to go with New Age Electronics as its primary distributor. New Age is a leading distributor of consumer electronics and gaming products and services and is a division of the SYNNEX Corporation.
The agreement to distribute includes Kalorik’s food preparation products, food processors, juicers, kitchen scales, mixers, slow cookers, toasters, water kettles, smokers (below right), and other kitchen gadgets, as well as its “Emeril by Kalorik” kitchen electronics line, which the company launched last year in conjunction with world-renowned Chef Emeril Lagasse. The Emeril line includes a combination of unique and innovative kitchen products like the Airfryer (below left), 2-in-1 Egg Cooker and Steamer, MultiCooker, and 3-in-1 Grill and Griddle.
“Our agreement with Kalorik gives retailers new options in small appliances and allows them to meet the needs of the growing number of consumers looking to buy high-quality products for the home,” said Fred Towns, President of New Age Electronics, said in a statement. “With Kalorik's worldwide brand recognition, retailers can rest assured they are offering some of the most sophisticated small home appliance products to help consumers make their homes more personalized, stylish and efficient.”