New Age Launching ESD Software Tool For Dealers
New Age Electronics is in the middle of launching a new software service for its retail partners, meant to make it easier for them to sell downloadable software to consumers.
New Age and Jack of All Games president Fred Towns and vice president Bob Culliton briefed Dealerscope on the new service, which is called the Synnex ESD (Electronic Software Download) service.
Developed by VisionMax, a company acquired by New Age last year, ESD is geared towards helping independent retailers compete with Apple's Genius Bar and Best Buy's Geek Squad, and to help dealers establish themselves as "the guy" for customers' needs. The effort is part of the company's commitment to the health and success of the retail channel.