Distributor New Age Electronics said last week that it has big plans for training its dealers for the upcoming launch of Microsoft's Windows 8. Windows 8 sports both a radical new design and greater integration over PCs, tablets and eventually smartphones.
The strategy, New Age Electronics president Fred Towns told Dealerscope in a briefing Friday, is an effort to "try and put together more toolsets to try to help [our dealers]. With technologies or strategies, to help stimulate business or help them better equipped for fall holiday business."
A big key to that strategy is Bob Culliton, a vice president for New Age's parent company Synnex since last September and a former national retail sales manager with Microsoft. According to Towns, Culliton has been reaching out to his former Microsoft colleagues to strategize for the launch. New Age, in turn, has been working with its vendor partners on the products as well, in order to "show how they can be successful with Windows 8."