“Retailers are embracing the fact that they have to give a different experience in store and must have many different options to present and deliver products to their customer base. True omnichannel is becoming real. The expectations of what’s considered table stakes are changing.”
That assessment was offered by distributor New Age Electronics President Fred Towns at the company’s Hollywood-held 2018 Retail Dealer Summit July 17-19 – marking its tenth anniversary under the SYNNEX umbrella. In line with that reckoning, New Age presented dealers in attendance with an intense informational and transactional marathon between their arrival and departure. The hours were packed not just with buying opportunities but also with research data from the Consumer Technology Association (CTA) and motivational presentations by executive heavyweights (a current exec from HP and a former exec from Procter & Gamble) aimed at helping dealers raise those “table stakes” – which, in consumer technology retailing, as in poker, is the minimum amount required to stay competitive in the game.
CTA Vice President of Research Steve Koenig led off the presentations. “We’re in the connected age of consumer technology,” he said, as preface to unveiling a roster of tech trends shaping retailers’ businesses, along with the numbers to back them up. “Every business decision and consumer choice has more data behind it.”