Cover Story: The New Art of Selling
Stan Brooks, a former big-city radio DJ and one of the most funny and personable guys you’re to likely meet in a CE store, has never forgotten his interaction with two women who walked into his Circuit City store the first months he was on a sales floor.
“I walked up, you know, very casual and said, ‘Hi,’ and they completely ignored me,” he said. “I mean, completely. They didn’t even look my way, just stared straight ahead and walked right past.”
Brooks is the sort of salesperson who doesn’t take things personally. In fact, he considered the rejection a challenge and decided to follow them.
“They moved over to look at the TV wall and I walked up again and said, ‘Hi, I’m Stan, welcome to Circuit City, good to see you.’ And once again, nothing.”