New AVITA Laptops Blur the Lines of Fashion and Function
As the smartphone has become more or less a ubiquitous piece of technology that everyone carries around on their person everywhere they go, the form of the product has become nearly as important as the function. Sure, consumers still care a great deal about internal specs—things like how great the cameras are or how much internal storage their device ships with are always going to matter. But the look and feel of the device has quickly become an incredibly important part of the decision-making process.
Why else would a company like Apple launch so many new color variants in their latest iPhones? (Also, the XR wasn’t the first smartphone by the Cupertino-based company to extend beyond their classic color scheme. Remember the 5C?)
With form—or fashion, really—gaining so much esteem with today’s customer and garnering as much attention as the actual function of a device, it only makes sense that other product categories would take a hint and follow suit.
Except they haven’t.
And that’s where a company like AVITA hopes to step in and make a bit of a splash. At CES 2019, the lifestyle tech brand put their company’s mission on full display in the form of their Liber and Clarus laptops. It’s what’s on the surface with these devices that really sets them apart from anything else we saw while walking the various show floors out in Las Vegas. Both lines step far outside the box when it comes to the range of color options available to the consumer. Though their website shows nine color variations for the two laptop lines combined, AVITA had at least a dozen different options on display—showing how far the company is willing to go to get the consumer just the style of laptop they’re looking for.
Simply put, the colors pop. Of course, the options include the basic aluminum that’s become standard in this space, along with black and gold. But things quickly take a turn towards the wild (but elegantly stylish) side with options that include Angel Blue, Blossom Pink, Fragrant Lilac, Himalayan Blue, and Peacock Green. As the company themselves explained, the desire to be bold with their color choices boiled down to feedback they received from consumers. Laptops, almost to the same degree as the smartphone, have become something of an accessory. So giving the consumer a way to express their personality through that device seemed natural.
But going beyond simply adding a few different shades of color, the new Liber laptops prove that AVITA wasn’t willing to sacrifice on performance with the line. The product is powered by an Intel Core i5 processor, it sports 8 GB of RAM, and a 128 GB SSD. All of that is packed into a frame that stands just 0.59 inches tall and weighs just 2.5 pounds. And each laptop features an oversized glass trackpad that has an elegant diamond cut beveling, backlit keys, a fingerprint scanner for added security, and battery life up to 10 hours.
When you boil it down, AVITA is working hard to give the consumer a product that matches with their personality. And with a price tag of just $699.99, AVITA is telling us that they’re committed to providing consumers with that extra layer of uniqueness at an ultra affordable price point. Sure, you can get cases and covers for a fraction of that cost, but this goes down to the product level to offer a deeper connection. That might sound corny, but for whatever reason it works, and consumers have shown a willingness to buy into that type of mindset. So kudos to AVITA for stepping up to the plate and giving the customer exactly what they’re asking for.