New AVITA Laptops Blur the Lines of Fashion and Function
As the smartphone has become more or less a ubiquitous piece of technology that everyone carries around on their person everywhere they go, the form of the product has become nearly as important as the function. Sure, consumers still care a great deal about internal specs—things like how great the cameras are or how much internal storage their device ships with are always going to matter. But the look and feel of the device has quickly become an incredibly important part of the decision-making process.
Why else would a company like Apple launch so many new color variants in their latest iPhones? (Also, the XR wasn’t the first smartphone by the Cupertino-based company to extend beyond their classic color scheme. Remember the 5C?)
With form—or fashion, really—gaining so much esteem with today’s customer and garnering as much attention as the actual function of a device, it only makes sense that other product categories would take a hint and follow suit.