Sony Line Show Roundup
At Sony’s dealer line show and open house this week in Las Vegas, the company announced several new products in audio, video, imaging, accessory and IT categories.
First among the major news—aside from the new $600 Blu-ray player reported on yesterday—was the expansion of the company’s Bravia line to include not only LCD flat panel TVs, but also micro display models, front projectors and even home theater audio systems.
The Bravia brand had been originally introduced in 2005 as the company’s line of LCD flat panel TVs. Sony claims the brand recognition of the Bravia name carries significant weight with consumers, so it will now be used to signify a family of high definition and home theater products, rather than just one technology family. Brands that Bravia will be replacing include Grand Wega, Sony’s rear projection 3LCD products; Cineza, Sony’s front projectors; and Dream System, Sony’s home theater-in-a-box packages.