dARTS Theater (Digital Audio Reference Theater Systems) announces its new brand as it separates itself from the general Phase Technology line of products. The new brand will have its own logo, marketing, website (www.dARTSdigitalTheater.com) sales team, and representative firms.
dARTS Theater‘s distinctive technology and its complete system approach sets it apart from other speaker companies and with a complete redesign being met by recent rave reviews, interest has increased dramatically. Management quickly realized it needed its own dedicated sales channel to support the new brand.
Andy Lopez, will be the Director of Sales for dARTS Theater responsible for worldwide sales and marketing, effective immediately. “The timing of the new brand coincides with the launch of our new products,” said Andy. “The dARTS Theater brand will allow us to reach out to dealers, integrators and representative firms that are interested in offering digitally calibrated theaters to their clientele – without disruption to their current speaker offerings.”