New Cameras Unveiled
Even though the opening of the show is still over a week away, new product announcements are beginning to slip out on the eve of PMA 2008.
Despite the fact the point-and-shoot digicam market would appear to be in a tough spot with regard to stealing many headlines these days, we continues to see some interesting innovation in this market.
Among several new point-and-shoot digicam announcements from Olympus comes news of a new 20X wide-angle optical zoom model (26-520mm equivalent), the SP-570 Ultra Zoom, that features 10MP resolution along with a beautifully designed outer shell. The company is also announcing a new model in the Stylus line - the 1030SW (10MP), a shockproof, waterproof, freezeproof, crushproof and dustproof model that clearly builds on the Olympus Stylus SW series that speaks to the outdoor adventurer. Add the Stylus 850 SW at 8MP and the company’s “take-anywhere” Stylus line has taken center stage.